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clarus About clarus

clarus About Clarus clarus

Welcome to the world of Clarus, the flagship brand from Safa Group.

The story of Clarus is the story of the coming of age of the trusted jewellery brand Safa, whose growth over 28 years includes EIGHT state-of-the-art, ultra-modern showrooms across Kerala, India, and a retail outlet in KSA.

Safa’s retail offering is bolstered by their own jewellery manufacturing units in India and the UAE, as well as a center for jewellery design, the Institute of Gems and Jewellery (IGJ).

clarus logo

About Brand

The CLARUS is an elegant representation of symmetry and asymmetry, closeness and openness, softness and hardness, the feminine and the masculine. The C icon is complemented by a luxe logotype developed exclusively for Clarus, true to the brand’s own emphasis on uniqueness and custom-made products.

Mission clarus

“ Our Services will exceed the expectation of our customers “

Vision clarus

“ To make an idea in to reality “

Any fashionista will tell you that your jewelry can make or break an outfit. We love our customers!


MD's Message clarus

Brand Clarus is a bold leap forward for the Safa Group. We are pouring a quarter century of experience in the jewellery industry into this move, which we hope will open two doors at once: one, for the company to become a player in bigger markets, and two, for customers in the rapidly growing regions to experience the unique combination of quality and warm service that has hitherto been the hallmark of the parent company, Safa.

We have solid plans to market brand clarus, the premium jewellery in to major metro cities in India as well as US, Europe, and other potential countries at the earliest .

Mohamed Abdussalam
Managing Director 

clarus Behind The Scene clarus

After 30 years in the Jewellery retail business our team SAFA explored the possibility of setting up a modern wholesale and manufacturing unit. The momentum of these ideas resulted in the birth of institute of Gems and Jewellery and a state of the art manufacturing unit at Inkel Educity, Malappuram. This helped the company to feed its own retail outlets as well as our own outlets in UAE and KSA. The institute helps in providing high quality designers and gem experts in the field.

In order to capitalize on the situation, the board has decided to promote and develop a mono brand Jewellery -CLARUS

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